# Point Six One Eight > Specialists in marketing & commercial recruitment ## Posts - [What Senior Marketing Candidates Actually Want in 2026](https://point618.com/what-senior-marketing-candidates-want-2026/): Understanding what senior marketing candidates want is the difference between a search that lands and one that stalls. In 2026, the best people are choosing on far more than salary. - [What HR Leaders Get Wrong About Senior Marketing Recruitment](https://point618.com/how-to-hire-a-senior-marketer/): Knowing how to hire a senior marketer is not the same as knowing how to hire. Senior marketing roles are genuinely different - and the differences matter more than most hiring processes account for. - [Beyond Skills-Based Hiring](https://point618.com/beyond-skills-based-hiring/): Skills get a candidate to the interview. Chemistry determines whether the hire works. This is the case for going beyond skills based hiring - and how to assess the factor most recruiters miss. - [The Real Cost of a Bad Hire in the UK](https://point618.com/cost-of-a-bad-hire-uk/): A bad hire at £42,000 costs a UK business over £132,000, according to the REC. Here is where that figure comes from - and why most businesses keep making the same mistake. ## Pages - [Insights](https://point618.com/insights/): Practical thinking on hiring, talent and what it actually takes to get senior appointments right. - [Cookie Policy](https://point618.com/cookie-policy/): This Cookie Policy explains how Point Six One Eight uses cookies and similar technologies on this website. It should be read alongside our Privacy Policy. - [Candidates](https://point618.com/candidates/): We work with senior marketing and commercial professionals across Scotland and the UK who are serious about getting their next move right. - [Our Approach](https://point618.com/our-approach/): The right appointment is rarely determined by experience alone. It takes calibration - a deliberate process of understanding before acting. - [Privacy Policy](https://point618.com/privacy-policy/): This Privacy Policy sets out how Point Six One Eight ("we", "our", "us") collects, uses and protects any personal information you provide when using this website or engaging with our recruitment services. - [Opportunities](https://point618.com/jobs/): Every role we represent has been carefully calibrated to ensure alignment between the organisation and the individuals who join it. - [Contact Us](https://point618.com/contact-us/): Whether you're looking to strengthen your organisation or exploring your next move — we'd welcome the conversation. - [About](https://point618.com/about/): Point Six One Eight brings together something most recruitment firms don't have - experience on both sides of the hiring equation. - [Services](https://point618.com/services/): Each service is built on the same measured approach. - [Chemistry Index](https://point618.com/chemistry-index/): A structured way of recognising the subtle differences that determine whether an appointment succeeds. Not just on paper - in practice, over time. - [Home](https://point618.com/): Specialists in marketing & commercial recruitment 'Almost right' never works. ## Optional - [Agent (MCP protocol)](websites-agents.hostinger.com/point618.com/mcp) [comment]: # (Generated by Hostinger Tools Plugin)